Call It RevOps
Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
Call It RevOps
A Wasted Effort? Why Marketing & Sales Will Never Align
•
Call It RevOps
•
Season 1
•
Episode 9
If you've ever worked in marketing or sales, you've probably heard the same frustration: “Why can’t these teams just align?” The truth?
They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our latest podcast episode, we explore:
• Why marketing and sales have historically been at odds
• Why alignment efforts fail (despite best intentions)
• How collaboration—not forced alignment—might be the real key
Is it time to stop chasing alignment and instead focus on mutual respect and strategic collaboration?