Call It RevOps
Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
Episodes
10 episodes
Event Marketing: The RevOps Perspective
On this episode of Call It RevOps "Event Marketing: The RevOps Perspective" we dive into how events—virtual or in-person—can actually drive revenue when backed by the right ops strategy. Are your events delivering ROI, or just draining ...
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Season 1
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Episode 10
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25:45
A Wasted Effort? Why Marketing & Sales Will Never Align
If you've ever worked in marketing or sales, you've probably heard the same frustration: “Why can’t these teams just align?” The truth? They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our l...
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Season 1
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Episode 9
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14:40
RevOps in Tough Times: Driving Growth When Budgets Shrink
Economic downturns bring big challenges—but they also create opportunities for RevOps teams to innovate, streamline, and drive sustainable growth. In this episode of Call It Revops, we explore how great RevOps teams can navigate hi...
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Season 1
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Episode 8
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22:28
Revenue Forecasting Myths Busted: Why Your Numbers Might Lie
Think your revenue forecast is rock-solid? Think again! In this episode of #CallItRevOps, we’re busting some of the biggest myths in revenue forecasting and uncovering why even your most trusted numbers might be misleading you....
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Season 1
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Episode 7
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19:44
Wrestling With Profits: Why Marketing Isn't Just a Profit Center
In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional thinking and explore why this perspective might just be the...
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Season 1
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Episode 6
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31:03
Is MarketingOps Marketing? Not Really...
In this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strateg...
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Season 1
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Episode 5
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17:22
How To Become a Good, no, Great RevOps Leader
In this episode of Call It RevOps, Raja Walia and Akande Davis dive into the traits, skills, and strategies that separate good RevOps leaders from truly great ones. From mastering cross-functional collaboration to leveraging data-driven decisio...
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Season 1
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Episode 4
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31:32
Unlocking Revenue Analytics w/ Kelsey White
When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars ...
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Season 1
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Episode 3
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28:00
RevOps: Trending Topic, Or Not?
Is Revenue Operations, or RevOps, just a trend or does it have staying power? The reality is that revenue operations has always existed but it lived under a different name or a few different areas of a business. Not until recently has revenue o...
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Episode 2
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22:21
The Flagrant Lie Of 'The Art Of the Possible'
It's a bird! It's a plane! Wait, no... It's a pie?In this thought-provoking episode, Raja and Akande explore the widely celebrated concept of "The Art of the Possible", sold as a pie in the sky, and challenge its validity within revenue ...
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Season 1
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Episode 1
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28:06