Call It RevOps
Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
Call It RevOps
Stop Ignoring the People Paying You!
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Call It RevOps
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Season 1
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Episode 16
Revenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps, we explore why client retention is quickly becoming the most critical (and overlooked) lever in Revenue Operations.
We break down how RevOps can shift from being net-new obsessed to customer-obsessed—using data, systems, and cross-functional alignment to reduce churn, deepen relationships, and unlock expansion revenue. If your GTM motion ends at “closed-won,” you’re missing the biggest opportunity in the funnel.