Call It RevOps
Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
Call It RevOps
Inside GTM: Why Ops Neds To Be at the Table (But Not Running the Show)
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Call It RevOps
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Season 1
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Episode 18
Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life.
We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're building a GTM motion and wondering where Ops fits in, or where the handoffs tend to break, this episode gives you a clear-eyed view of what shared ownership should look like.