Call It RevOps
Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
Call It RevOps
Why CMOs and CROs Are Incentivized to Disagree
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Call It RevOps
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Season 2
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Episode 2
The tension between Sales and Marketing isn’t just a cultural cliché, it’s a structural flaw.
In this episode, Raja and Akande unpack why CMOs and CROs are built to clash. With different timelines, different metrics, and different definitions of success, they’re not set up to align, they’re set up to survive. As AI, attribution, and GTM pressure increase, this divide isn’t just annoying and it’s dangerous.
We explore why marketing often ends up on defense, how data has become a political tool, and what both roles actually want but rarely say out loud. Because until companies stop designing GTM leadership around competing incentives, the CMO-CRO conflict isn’t going anywhere and pretending otherwise just breaks the system faster.