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Every leadership team loves a bold growth plan, big targets, aggressive timelines, strong conviction. But what rarely gets discussed is who owns the assumptions behind that plan when reality pushes back.

In this episode of Call It RevOps, Raja and Akande break down why strategy failures are more often driven by flawed assumptions than poor execution—and why risk, when ignored at the top, simply moves downstream into sales pressure, marketing targets, and operational strain. Growth doesn’t end careers. Losing credibility does. And credibility is built when leaders own the downside, not just the upside.