Call It RevOps
Call It RevOps
Latest Episodes
Growth Plans? Easy. Owning The Risk? Another Story...
Every leadership team loves a bold growth plan, big targets, aggressive timelines, strong conviction. But what rarely gets discussed is who owns the assumptions behind that plan when reality pushes back.In this episode of Call It Rev...
Why CMOs and CROs Are Incentivized to Disagree
The tension between Sales and Marketing isn’t just a cultural cliché, it’s a structural flaw.In this episode, Raja and Akande unpack why CMOs and CROs are built to clash. With different timelines, different metrics, and differen...
Why AI Makes CMOs Critical in 2026, and Why It Will End Many of Them
AI isn’t just another tool in the CMO’s stack, it’s a reckoning!In this episode, Raja and Akande break down why AI is exposing the gaps CMOs have been able to hide behind for years: vague funnel definitions, outdated scoring models, and ...
Revenue Architecture vs. Revenue Theater: Are You Building or Performing?
There’s a fine line between building scalable revenue infrastructure and just putting on a good show.In this episode of Call It RevOps, we dive into the growing problem of revenue theater: pretty dashboards no one uses, i...